Music marketing 1

 My team and I have been recently working on our new Aice Media Studies project were we get to create a a marketing campaign for a song representing a specific genre. Our group got heavy metal, and we decided to do Korn’s first release, “Blind”. We were initially very lost with this, seeing as none of us were metal fans, so it was a challenge being able to get into their shoes and appreciate their art the way other people do. It is a tough subject, considering that metal always seems to follow a certain archetype, of being rough, dirty, and about rebellious topics. After discussing it further, we saw it easier to adapt our song to being a more teenage-band, catering to much darker, taboo subjects that teens might experience. We started with our research, and discovered that although many musicians, such as Marilyn Manson, tend to cater to the look and shock value of the genre, there is plenty of value in the lyrics that these bands produce. Our song talks about becoming blind, due to depression, but we decided to adapt it to being blind due to enhancing drugs such as adderall. The pressure from being amazing at school, the false narrative that adults put into our heads, that it is essential to devote every single speck of your being into college, into getting a career. That every single moment is a moment where we could be doing something: studying for an SAT, doing volunteer hours, getting ahead, when maybe it is a moment that is meant to be used for silence. We decided to focus our campaign to cater to a young audience, portraying our band as a high school band that became successfull, with its main lead being a suburban boy. Our music video is going to be artistic, focusing on the effects that going to extremes to achieve perfection, and how harmful it can be. We thought it would be a good twist, having this being set in a rich environment, with a kid who looks like he could have it all, and decided to focus on the aspects that lead him to achieve that perfection expected of him. We have been looking at lots of cinematography techniques that could help us better portray the physical and mental consequences of these altering drugs, and the effects that come after withdrawal. Sofia Bravo has been working on album covers, experimenting with something more abstract, and other ideas that market the band more. We’ve created an instagram for the band, where they post very casual pictures, yet promote themselves. We also had the idea of making the album go in chronological order, going from the stress of being perfect, to trying drugs, to the dissociation, to the wanting to return to mom and dad, until finally, he becomes blind. We want this song to be part of a huge story. I am very excited to film this Sunday and cannot wait to show people our finished product. I am proud of my team for having come up with an idea so out of the box. Below are sofias ideas for the album covers, and my graphic that I made for the video.