Social Media

Hey blog, 

Let's talk social media, 

Our short has themes that surround social media. The whole thing is a big PSA about the dangers of becoming too comfortable on social media, and the consequences that socially inept people suffer on these platforms. Thus, it is extremely ironic that we had to support our film with social media. 

I knew I wanted to find a creative way of making the social media, play with the fact that Diego's social media is awkward and weird. 

I took inspiration from the marketing used for the movie "Spree."  The marketing team created a Tiktok, twitter and Instagram accounts for the protagonist of the film, where he would post the same content we see him make in the film. Not only does this make people excited to watch the film, but it creates more depth to the character, and gives the impression that this character lives a life outside of the film, and that they are a normal person. 

Chris Lilley, an Australian comedian known for character comedy, also creates social media accounts for his characters when it makes sense for the character. This expands the lore of the character without necessarily having to go through the whole production process and create more episodes. It is also much more casual than the shows he makes, and makes the character feel extremely real, which is hilarious considering all characters, even the ladies, are played by Chris himself.

So I knew that I wanted to incorporate Diego himself into the social media. 

We started by creating an Instagram, well Clara did. After posting a title graphic to reveal the title, we were a little stuck since we had to come up with ideas on how to promote the film, without having filmed yet. 

On our first day of filming, I had an idea. I thought it could be both cool, and smart, to make some "template" tiktoks. That being,  Tiktoks I will use on the montage of the film, in addition to using them as marketing, and to create a brand based on tiktoks. 

Additionally, we made a twitter,  @Diegofuego, a twitter that belongs to our protagonist. Twitter is not just based on what you post, but also what you interact with. 

We made a twitter for our protagonist. Martina takes care of the twitter, and retweets posts that Diego would, like sexual innuendos, video game and computer related posts, and memes. This helps us extend his persona outside of the film. 

Additionally, we are using this twitter in the film as well, so I think it fits nicely. 

As for tiktok, I could not imagine having to keep up a marketing account for the character. I think after we edit all of the tiktoks, we mmight make a tiktok account and post them, but it is unlinkely the account will reach traction, so we're using instagram and twitter.